Personal branding has risen in popularity over the past few years and we have seen some interesting trends happening on social media. Personal branding is no longer optional for someone who wants to market themselves, especially online. It has become essential for professionals and entrepreneurs to have an online presence that stands out and draws in potential clients on sites like LinkedIn.
You need to stand out for the right reasons though and create a positive presence. Your images need to capture your personality, highlight your USP, and show potential clients who they are investing in. People buy from people and the first impression you make is key.
Let’s look at some common mistakes people make with personal branding and how to avoid them.
1: Thinking It’s Not Important
Whether you are an established professional or a grad student, personal branding done correctly will increase the professionalism of your personal image and can elevate your career prospects through higher visibility and awareness. Personal branding is about representing yourself strongly in your market and making sure you are the one potential clients connect with and want to work with. It’s essential you showcase your uniqueness and what makes you different from your competitors.
You should never think that personal branding doesn’t matter. Your online presence can make or break your career. You need to have images that represent you in a professional manner. You need to demonstrate your talents, be honest about your skills, and use the internet as a medium to let others known what you do best.
2: Not Being Yourself
When creating your personal brand it can be easy to focus on what you think clients are looking for and forget to focus on just being yourself. Why do we do this? Well, we are often trying to live up to others’ expectations. If you are not being yourself then potential clients are not going to engage as well.
People love authenticity. They appreciate honesty and connect with it. Focus on showing who you are, what you do differently, and what you believe in. Your passion for what you do is what clients will be drawn to. Know your USP and highlight it.
3: Not Creating Content
A big part of ensuring potential clients are aware of you is by creating content online. The more people see you in your field of expertise, the greater trust they will have in you. You need to be a leader in your field, not a silent partner know-one knows.
The content you share must be yours though. If you are just sharing other people’s content you are not creating your own identity, just copying someone else’s. It’s fine to use other people’s content as inspiration but build on it and make it your own. Share your experience and personality. Share your opinions and become the voice of your brand.
So, now you know some of the common mistakes people make with personal branding, and more importantly the ways to avoid them yourself, where do you start with building your personal brand? This is where a personal branding photographer like myself can help.
When marketers talk about being visible and gaining online presence, a big part of that is using high-quality images taken by an experienced photographer. You need to use images that highlight your personality and USP in a professional but friendly way. So, if you are trying to step up your personal branding game, do get in touch. I’m a professional photographer in Southampton who works on-location throughout Hampshire and across the UK.
I hope you found this article helpful. Thanks for reading and don’t forget to check out my other blogs.