Our Property Photography Tips

If you’re looking to sell your home or if you’re an estate agent selling homes for clients, this blog is for you. We’re going to give you our top tips when it comes to property sales photography, what to do and what not to do. We hope that this information will help you to sell your house faster, or at least give you some direction on what you need to do before you get started.

How do photos benefit the sale of a home?

Well, statistically 90% of people looking to buy a house start their search online, using the leading estate giants’ platforms such as Rightmove and Zoopla. When a property listing has good quality photos of the property and the land, it can attract up to 93% more leads than a listing without photos.

Can I post my listing without property photos?

Although you may come across some listings that say ‘photos coming soon’, we would advise you look to add as many photos of your home as possible when launching a listing.

You might be in a rush to sell your home but it’s best to wait until you have photos. It could be detrimental to attracting potential buyers as most listings without images get ignored. If you’re posting on Rightmove, you should know that their listings get more notice in the first 2 weeks of going live, and with property alerts, some people might see the listing as soon as it’s posted. A listing without images could get disregarded and overlooked, as they say, a photo speaks a thousand words, so it’s crucial to have photos that stand out from the crowd as much as possible.

How many photos should I have of the property?

We would highly recommend you have at least 1 photo of every room in the house, if not more. You can use photos taken from different angles so the potential buyer gets a full view and perspective of what the rooms truly look like. Use 1-2 photographs of your main rooms and the ones with the best features that are key selling points, like the kitchen and garden.

Is there a more effective way of showcasing the house without using lots of photos?

Video tours and 360 virtual tours are becoming increasingly popular with estate agents, 360 virtual tours showcase a room with a 360-degree angle that you can interactively zoom in and out of to get a close-up. Video tours are walk-through videos of the property, taking the viewer through a story-telling walk around the property in high definition. Both of these options reduce the need for lots of photos, although a potential buyer will more than likely see photos first, then look at a video or 360 virtual tours. The more media you have of the property the more it will attract buyers and give your property the edge over competition. Examples of our 360 virtual tours can be found here https://jstockphotography.co.uk/virtual-tours-360-photo-service/

To help show you what your property photography photos should look like and how many you need, we’ve given some examples below of the ones we have taken for our clients across the UK. This should give you some indication of the level of quality your property photos need to be at as well as how many per room. It can also give you some guidance on what your listings should look like too:

2 photos of the front external of the property

1 -2 photos of the living room

1-2 photos of the dining room or spare rooms

2-3 photos of the kitchen

1-2 photos of each bedroom

1-2 photos of the bathroom

1-2 photos of the rear external of the property

Don’t estate agents take the property photographs for me?

You’ll find that most estate agents do provide photography themselves but this is often an estate agent or property valuer shooting your property and not a professional property photographer. If you want your property to stand out and look its best then a professional photographer is the answer. We know how to capture the character and charm of a property and show it off to its full potential. We understand the influence that good photos have on potential home buyers and how high-quality images can attract a quick viewing and sale. Estate agents often use professional photographers like us, mainly for high-value properties or those that will be particularly challenging to sell. We understand how to make a property look its best and how to present it in the most marketable way possible.

Conclusion

Not everyone is aware of the importance of good photography when selling a property, but it can make such a difference in terms of getting buyers interested. We have worked with homeowners and estate agents across Hampshire to help them sell their properties quickly and for the highest possible price.

If you are selling a property or an estate agent looking to improve your chances of a sale, we are here to help. You can find more details about our property photography service here https://jstockphotography.co.uk/property-photography/. Contact us today for a quote.